What kind of media institution might distribute your media product and why?
Like in my research and planning, I thought that a media institution that distributes magazines such as Q and NME may distribute mine as they are both indie music magazines so are similar to the product I planned to make.
By searching on google, I found that Q is produced by bauer media group who are a private publishing company.
On the website it says:
“Bauer Publishing is the largest privately owned publisher in Europe,
publishing in Germany, France, Spain, Portugal and the United Kingdom.
Additionally, H. Bauer publish in the United States and Mexico. H. Bauer Publishing entered the U.K. market with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market. The company gained attention again in 1990 with the launch of Take a Break magazine. Touching the lives of millions of women with its unique blend of upfront real life and competitions, the title quickly became market leader. Despite strong competition, Take a Break has maintained its no.1 status, currently selling over 1 million copies a week. The 1990's saw H. Bauer further strengthen its portfolio with the launch of TV Quick in 1991, that's life! in 1995 and TVChoice in 1999. There are also fifteen successful puzzle titles within the stable. Managing these distinctive brands, H. Bauer Publishing is a major presence in the UK magazine market with a considerable market share. At the beginning of 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine divisions and changed the name of these new UK businesses to Bauer Media. With the recent addition of the former Emap Consumer Media titles, Bauer is now the largest consumer magazine publishing company in the UK.”
Bauer media group produces a wide range of magazines aimed at various specific audiences so as to relate to everyone.
But they have several groups of magazines that are very similar such as closer, take a break and that’s life. Therefore since my magazine is very similar to that of Q I think they would publish it.
NME is another magazine similar to mine so I looked up that too. When I searched NME on wikipedia I found out that the magazine is published and distributed by a leading magazine publisher in the UK called IPC media. This company is owned by another publishing company called Time inc, who are owned by Time Warner; the world's second largest entertainment conglomerate in terms of revenue, as well as the world's largest media conglomerate.
IPC media is a media publishing company and produces over 60 iconic media brands with something for everyone. Some magazines they produce other than NME are; ‘womens own’, ‘Nuts’, ‘Uncut’ and ‘country life’.
Through making so many different magazines all aimed at specific target audiences they reach everyone and this is why I would want them to publish and distribute my media product. Also, NME, uncut and my magazines have several important similarities meaning they would be more likely to distribute my magazine. They are both indie pop music magazines even though mine tends to contain more recent music rather that particular artists but still sticks well to the genre of music. They also all tend to use the same kind of layouts in the pages making sure all the relevant info is included. They all use pugs, a list of band names in the corner, and relevant coverlines effectively and in the same way although mine obviously targets girls rather than boys. Although they are fairly similar, it’s the differences that would make IPC media publish my magazines. My product has a different target audience of girls and the colours, fonts and language reflect that. Also, the conventions that make it resemble a fashion gossip magazine would make it more appealing to my audience and unique in its style. Since IPC has never published and distributed a music magazine like mine, that’s why I think they would as a change and also it’s another specific audience they can reach.
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