Summary of Internet Research

I have found out that the magazine similar to the one I am going to be producing, 'NME', is aimed mainly at men, as are most other music magazines of this genre. It is aimed at about 18-25, as the mean age of the readers is 23, and nearly half are students. Well over half of the readers are also ABC1's which explains the smart and mature layout of NME and most other music magazines. Unsurprsingly, NME readers are obsessed with music, they also like films and mobile phones. This heavily influences the articles as well as the advertisements. This is because the magazine is doing everything they can to try and appeal to the specific audience and draw them in. The advertisements in the magazine are for stylish clothing and shoe shops, food and drink, and various gadgets such as phones, computers etc. These kind of things greatly appeal to a young audience, as these are the main things they buy. The advertisements, layout, and all other features of the magazine are made specifially to appeal to this specific target audience so that they can best appeal to them.
These findings will help me make my own product as mine will be slightly similar to NME. The way their magazine is set out and what is included is the best way to appeal to their audience, which is what I am aiming to do. I need to use an ordered layout and keep it looking smart and stylish to best appeal to an 18-25 ABC1's audience. Although NME and most music magazines are aimed mainly at men, I want to keep mine about 50/50 to appeal to a wider audience. So I need to use language and colours that are not gender specific to best do this. Overall I now have a good idea of how NME appeal to their target audience and who their specific target audience is. This will help me make my product because I can follow some of things that they have done in order to appeal to the same target audience.