Research into Institutions

The magazine that I am looking into is NME because it is similar to the type of magazine I am going to produce. I searched them on wikipedia and found out that the magazine is published by a leading magazine publisher in the UK called IPC media. This company is owned by another publishing company called Time inc, who are owned by Time Warner; the world's second largest entertainment conglomerate in terms of revenue, as well as the world's largest media conglomerate.

The brief on the IPC website says: ‘IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.’

They also produce a wide range of magazines including ‘womens own’ and ‘country life’. These all aim at specific target audiences to best appeal to them.

These are the websites for the company’s of NME:

http://www.timewarner.com/corp/

http://timeinc.com/home/

http://www.ipcmedia.com/