Wednesday, 24 November 2010

My Target Audience

Through my internet research and my questionnaire I have found that my target audience are 15-21 year olds. Even though the similar product research showed products like mine being aimed at 18-25's, I would like to aim mine at a younger audience. Also my questionnaire results show My similar product target audience research showed that products similar to mine are aimed at men, although my questionnaire showed a target audience of mainly girls. So I will go with the questionnaire results as they relate to my magazine so i will aim my magazine slightly more to girls as it is easier for me as I know more what they would want to see through my questionnaire results. The questionnaire is going to be the main thing that is going to help me as it tells my who my target audience is how I best appeal to them. It does this through showing me the things that they want to see in my magazine including colour scheme and article topics. The NME research also will help me make my final product as it shows me how they appeal to their target audience and as ours are similar, I can use the ways they appeal to their demographic to appeal to mine. My magazine will be an indie/pop magazine so I will still be able to use fonts that are 'eroded/distorted' but i can then use girly colours and topics as both of these things relate to the target audience and type of music in the magazine. The fonts relate to the music and the colours relate to the gender of the audience. I will use artists/bands on my front cover such as ellie goulding and you me at six to appeal to the target audience who like indie/pop music.

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